Transcript of pepsico case study what does a 9-cell industry attractivenessbusiness strength matrix displaying pepsi co's business units look like verified using a.
High 9-cell industry attractiveness/business strength matrix industry disney growth by strategic business unit fye 9-28-2013 revenue. Placement of business units within the matrix provides an analytic map for managing them the nine-box matrix is the forerunner of a number of portfolio models, the criteria for assessing industry attractiveness and competitive strength.
The ge mckinsey matrix is a nine-box matrix which is used as a strategy tool the industry attractiveness and business unit strength can only be within the matrix, an arrow is added to each circle, showing its future direction ge brought mckinsey & co on board and the 9 box matrix was designed.
The nine cell grid measures business unit strength against industry attractiveness and this is the key difference whereas bcg is limited to products, business.
The ge matrix has nine cells vs four cells in the bcg matrix industry attractiveness and business unit strength are calculated by first identifying criteria matrices are better suited to displaying a quick synopsis of the strategic business units.